On Device Portals Definition |
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What is an On Device Portal? Functional Definition of an ON Device portal An On Device Portal or ODP is an application that is user-, function-, or provider-specific and allows users to access, record, send or exchange information more quickly, data efficiently and easily than via multiple WAP pages and WAP portal, moreover it provides a uniform service that looks the same on all levels of compatible device (from 2 year-old low end, to brand new top-end handsets), a service which is uniform across multiple handset manufacturers and underlying OSs, and across all network operators. Essentially an ODP plugs the gap between service convergence and device convergence, providing user or community convergence (see above in Latest). Most recently the ODP has taken its place as a facilitator of content for would be, would have been, and now have-been MVNOs, with Disney and ESPN ditching the complexities of an MVNO with an ODP to manage the customer experience, to having an On Device Portal or Mobile Application on other people's mobile phones and networks. Back to top | Comment | Contact originally posted by Christian Borrman 3:12am 01/09/05, last amended 11:15am 14/05/08
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