Mobile Web 2.0 and the ODP

On Device Portals and the Mobile Web 2.0 Bandwagon

Web 2.0 and even more so Mobile Web 2.0 are the new black of mobile and internet. They are the new "wicked" of the english language, the new "holistic approach" of consulting, and the new "going forward" of financial lingo. In a few words, web 2.0 is the most cringe worthy word of our time, crossing the barriers of sections and sectors, to be coined alike by shameless carpet bombing linkedin and ecademy whores to marketing managers and people who actually are movers and shakers in business and should know better.

So what is its relevance here and to the ODP. Well, in a word, Web 2.0 is AJAX. It is a word that many of the above will have heard of, and may use, but if you ask them what AJAX is and why it defines Web 2.0, well, as we English say - you sort the wheat from the chaff, the men from the boys and get to the heart of Web 2.0 - the so what? Well web 2.0 essentially allows you to sort through the masses of dross on the internet more quickly and efficiently and goes to the next natural progression of the web: from"look at all this info out there" to "this is where I get my info on X". The ODP complements this new fangled web perfectly, and lets you take the next logical step from "This is where I get my info on X" and "I take this, that and the other of X with me on my mobile". For me, the best of web 1.0 was probably "The Register"- biting, journalism free of the Rupert Murdoch-esque grip of the publishing world and its online offshoots. Web 2.0 will be when I can log onto the register and have all the key areas of the main channels on the front page, mobile web 2.0; well it is difficult on the phone, if nothing else for its limited processing, connection and screen size, however, an ODP fed from a good web 2.0 website - its the closest thing we have to mobile web 2.0 with a straight face.

Back to top | Comment | Contact

posted by Christian Borrman 17:52pm 22/12/06

Contact / Comment

Contact | Comment

©Copyright 2001-2008 Christian Borrman, All Rights Reserved. Reproduction Prohibited